One of the goals of higher education is to produce graduates who can carry out development in accordance with national development needs. Because national development needs are not something static, meaning they will always change according to changes in regional and global situations, universities are also required to always change and adapt to changes in needs and development, in addition to adapting to developments in science, technology, arts and sciences. world information. This is the main challenge facing Indonesian higher education entering the 21st century, which will begin with the era of free competition and openness of regional markets (ASEAN Free Trade Area: AFTA) and then free competition and openness of Asia Pacific markets (Asia Pacific Economic Corporation: APEC). ) in 2020. The wind of "Market Openness" seems to be starting to touch Unsri. Requests to study at Unsri from prospective overseas students have begun to increase noticeably in recent years. This is an encouraging phenomenon as well as a challenge. "Exciting", because Unsri has begun to be considered as a quality university that is of interest to prospective students from abroad. "Challenges", because this requires improvements, improvements and institutional development in all aspects so that Unsri's academic standards are truly equivalent to universities abroad, at least in regional areas. In the XXI century, universities in Indonesia, including Unsri, have had to can produce graduates who are more qualified and able to play a role in global society. This requires increasing the number, quality and academic and non-academic facilities along with efforts to improve organizational administration and management. In an effort to prepare itself to face the challenges of the 21st century, Unsri has carried out an internal environmental assessment to see strengths and weaknesses, and an external environmental assessment to see opportunities and threats that will be faced. From this SWOT study, the vision, mission and objectives of Unsri were formulated to face the 21st century. UNSRI VISION To become a leading and research-based university that excels in various fields of science and technology. UNSRI MISSION The mission to realize the vision of Sriwijaya University includes: Organizing and developing higher education in an effort to produce educated people who can apply, develop and/or create science, technology and/or art. Organize and develop research in order to improve the quality of learning, science, technology, and/or art and has application value in development. Organizing and developing community service by applying science, technology, and/or art to realize the welfare and progress of society. Organizing guidance and development of talents, interests, reasoning, and student welfare. Organizing collaboration with other institutions, both national and international. Creating a professional, effective, efficient and accountable management system. UNSRI'S OBJECTIVES: To produce graduates who are of good quality, have noble character, are independent and master science, technology, sports and arts. To produce superior, appropriate science and technology through innovative research. To increase the role of Sriwijaya University in solving social and development problems through community service. sustainable. Creating an academic atmosphere to encourage students to be creative, adaptive and have a character that is in line with the demands of globalization. Establishing cooperation with regional, national and international partners in an effort to develop science, technology, sports and arts. Improving the quality of a professional management system, efficient, effective, transparent and accountable. TARGET Implementation of a quality, efficient and productive teaching and learning process by implementing a relevant curriculum and referring to the Indonesian National Qualifications Framework (KKNI), containing the unique/scientific excellence of Sriwijaya University, and supported by information technology. Creating an academic atmosphere that develops character, creativity, soft skills and life skills, and student entrepreneurship. Expansion of Sriwijaya University's capacity for education, especially for prospective students from disadvantaged families and/or from remote areas. Creation of research study results in the form of empirical knowledge, theories, concepts, methodologies, models, new information and new ways of working. The realization of research results that are useful for society and industry. .BLU Sriwijaya University Financial Report received WTP OPINION from external auditors (BPK and KAP). Improved management service processes that are effective, efficient, integrated, relevant and sustainable. Improved performance and responsibility for managing State Property effectively, efficiently, integrated, relevant and sustainable.